'Campaign research revealed a growing consumer pushback against overly polished perfection.'
'The opportunity to work with Grey Goose again after almost two decades has been such…
'In a first-of-its-kind integration, Budweiser will celebrate standout moments on the pitch through 'Celebration of…
The marketing play is in anticipation of World Music Day on 21 June.
The namesake brand is the 'official beer' of UEFA Men’s National Team Football.
The spot features a diverse group of dancers.
The campaign will include in-film integration of the alcohol-free brand extension.
The group has launched an advert featuring brand ambassador Lionel Messi.
The initiative includes a giveaway for a holiday worth up to US$6,600.
The push positions the coffee liqueur as a key ingredient in the espresso martini cocktail.
