Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070


Why new CEO suggests a crisis of confidence at Diageo – Comment

Olly Wehring
Last updated: 24/11/2025 at 9:47 AM
By Olly Wehring
10 November 2025
3 Min Read

Will Dave Lewis bring his ‘drastic’ reputation to Diageo when he starts in January?


Diageo logo
Credit: iStock
SHARE
In 2014, Dave Lewis was appointed CEO at Tesco on the strength of his ruthless - and successful - right-sizing and efficiency-focused approach at previous employer Unilever. Emerging from his 28 years at the latter with the nickname Drastic Dave, Lewis spent the next six years at the (at the time) bloated mess that was Tesco, setting about the task in hand with similar zeal - and success.His appointment at Diageo, announced earlier today, couldn't possibly be an admission by the Guinness and Johnnie Walker owner that it too is in need of saving - Could it?For years now, one of my favourite i

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Diageo
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Diageo Sales Performance chart 2016-2025 Diageo starts ‘ next … chapter’, appoints former Tesco head as CEO
Next Article Okanagan Spirits warehouse interior How craft spirits can weather the market headwinds of today – Category Intel
OKI MPU - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Tall Tower for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/
Banner for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/

You Might Also Like

Baileys x Terry’s Chocolate Orange

Diageo revives limited-edition orange chocolate-flavoured Baileys

7 September 2026
Stanley Tucci with a Birra Moretti branded glass

Heineken recruits Stanley Tucci for Birra Moretti in UK, Ireland – video

7 September 2026
Arbikie The Signature bottle plus box

This week’s new spirits launches – 7-11 September 2026

7 September 2026
Heineken Murphy's pint

Heineken secures Ryder Cup Europe sponsorship deal for 2027

4 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative