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Diageo reiterates ‘volume growth’ priority as sales reach year-on-year parity – results data

Olly Wehring
Last updated: 12/11/2025 at 2:38 PM
By Olly Wehring
6 November 2025
3 Min Read

Among the reshaped priorities that were ‘reiterated’, Diageo flagged ‘drive volume growth’.


Diageo Sales Performance chart 2016-2025
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Sales from three months to end of September flat (0%) at US$4.87bnFiscal 2026 - to end of June - expected to be "flat to slightly down" in sales termsVolumes rise 2.9%Diageo has admitted that the US consumer environment was "weaker than expected" in its latest quarter, as total sales flatlined in fiscal Q1.The three months to the end of September brought no sales growth - nor decline - for the brand owner. The quarterly showing, combined with "a weaker US consumer environment than originally planned for", prompted Diageo to forecast a flat to slightly down top line for the full-year fiscal 20

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TAGGED:Diageo
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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