'We’re a very conservative company. Our focus is on the long term: We need to…
'We want to get out of entry-point price levels and establish ourselves in the mid-price…
'Today, the average price of German wine in export markets is higher than the average…
'We need Heineken employees to be capable of solving complex problems as they occur now…
'The pace that the technology is evolving at is just crazy.'
'You look at your company and look for other things you could be doing that…