‘The biggest problem for us had been that there was no category for no-alcohol wine’ – Trinchero Family Wine & Spirits COO Corey Beck speaks to Global Drinks Intel – Part II

In the second part of our interview with the COO at Trinchero Family Wine & Spirits, Corey Beck discusses how the company is navigating the macroeconomic turbulence and guides us through some other areas of the Sutter Home brand owner's portfolio. Head here for the first part of this interview How do you negate for the impacts of macroeconomic matters that are beyond a company's control?We’re going to keep being creative. For example, the Ménage à Trois brand has done amazing volumes in Canada, historically. We’re going to put together a French blend under the brand