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‘Coming into this industry has been challenging on every side’ – Uncle Nearest co-founder Fawn Weaver speaks to Global Drinks Intel

Olly Wehring
Last updated: 27/08/2025 at 2:51 PM
By Olly Wehring
19 March 2025
15 Min Read

‘There’s nothing smooth about growing this fast in an industry that’s been locked down by the same group of people for 400 years.’


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Fawn Weaver founded the Uncle Nearest American whiskey brand with her husband, Keith, in 2017. The brand is named after Nathan 'Nearest' Green, who was born into slavery in the US in around 1820 and went on to become the master distiller at Jack Daniel Distillery in Tennessee. Earlier this month, Weaver sat down with Global Drinks Intel editor Olly Wehring to tell the remarkable story of both Nearest Green and Uncle Nearest. What was it about the spirits industry that appealed to you?It wasn't the industry that I was interested in, so much as it was the story

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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