In the second part of Global Drinks Intel's exclusive interview with the CEO of Bero, John Herman (below) shares with deputy editor Jess Broadbent the on-premise strategy for the alcohol-free beer. Herman also explains how Bero has been positioned against its non-alc competition and why the beer was extended into glass bottles earlier this year.
Head here for the first part of this interview
You're working on growing Bero's presence in the on-premise. How far behind Europe do you feel the US is for non-alc beer's penetration of the channel?In the US, non-alc beer right n
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
