The main reason travellers give for not making travel retail purchases is that the prices are higher in the channel than at home. Other barriers to purchase, in equal measure, are the absence of any promotional activity, a traveller's lack of intention to buy anything and their unwillingness to carry more items.When analysing by region, apathy emerges as the top barrier among European store visitors, whose main reason for sidestepping GTR outlets is that they simply don’t want to shop. Preferring not to carry more items is the biggest barrier for shoppers in both the Asia Pacific and Africa
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