As consumer fatigue and suspicion of corporate green claims increases, beverage alcohol brand owners must work harder to get their messaging through.According to research by Kantar, around 64% of consumers believe companies have a responsibility to solve environmental issues. But for those not keeping up with the latest innovations, the task of shopping ‘green’ can be off-putting.“Consumers have a lot on their plate at the moment,” says Carlsberg’s global head of sustainability & ESG, Simon Boas Hoffmeyer. “We know there is fatigue around corporate green claims.”“There is f
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
