Molson Coors Beverage Co is set to launch the Italian Spritz extension of Australian non-alcoholic RTD Naked Life in the US.
The spritz will be available on Amazon and in 100 Total Wine & More stores “nationwide” with an SRP of US$9.99 for a four-can pack, Molson Coors said. The SKU joins Naked Life’s Margarita, Mojito, Negroni Spritz, Classic G&T and Cosmo, which are already distributed in the country.
Molson Coors first took Naked Life’s non-alcoholic cocktails to the US last March, with an initial five-SKU launch.
Founded in 2016 by David Andrew, Naked Life claims to be the top-selling non-alcoholic cocktail brand in Australia. The domestic portfolio also includes Passion Martini and Pink Paloma, as well as Spiced Caribbean and Canada Rye Dry & Limes.
Earlier this year, Molson Coors hinted at plans to bolster its non-beer portfolio through M&A activity in the year ahead. Speaking at the 2026 Beer, Wine & Spirits Summit in California in January, CEO Rahul Goyal said M&A may come into play as a “potential solution” to “gaps” in the company’s ‘Beer and Beyond’ portfolio.
