Molson Coors Beverage Co has hinted at plans to bolster its non-beer portfolio through M&A activity in the year ahead.
The head of the Coors Light and Miller Lite brand owner has identified what he believes are “gaps” in its ‘Beer and Beyond’ portfolio, pointing to categories such as RTD spirits as potential targets. Speaking at the 2026 Beer, Wine & Spirits Summit in California this week, CEO Rahul Goyal said M&A may come into play as a “potential solution”.
Goyal, who took over from retiring head Gavin Hattersley last year, added: “[When it comes to M&A] it has to be brands that matter; brands that give us a platform to scale.”
The comments follow the Blue Moon brand owner’s acquisition of a minority stake in UK-based mixer business Fever-Tree last year, resulting in its assumption of responsibility for the US distribution of the group’s namesake range.
Speaking to Global Drinks Intel late last year, Molson Coors’s VP of non-alc beverages, Kevin Nitz, also highlighted a strategic focus on portfolio building moving forward.
“We’re always looking at opportunities to continue building out our NA portfolio,” Nitz said. “The goal is to have compelling offerings for everyone and anyone in the NA space. That can be an energy drink, a mixer, a non-alc beer, or beyond.”
Among the company’s other ventures into the beyond-beer space, Molson Coors bought a majority stake in drinks brand ZOA Energy and signed a US distribution deal with Australian alcohol-free RTD Naked Life, both in 2024, launching the latter in the market last year.
