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This week’s new spirits launches – 6-10 July 2026

Intel Reporter
Last updated: 06/10/2026 at 8:51 AM
By Intel Reporter
10 July 2026
2 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 6 July.


Jypsi + Gibson Tonewood The Collective bottle and box
Tennessee-based "whiskey innovation incubator" Outsiders Spirits has teamed up with guitar manufacturer Gibson, using "toasted maple tonewood offcuts" from its guitar-building process in the finishing element of two whiskies, including The Collective (above)
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Outsiders Spirits’ Whiskey Jypsi + Gibson Tonewood

  • American whiskies, Tennessee. Range consists of The Collective and Vol 1, both of which have been finished for unspecified periods “with toasted maple offcuts” from guitar maker Gibson. Vol 1 features a 20-year-old straight bourbon and a 14-year-old whiskey from a bourbon mash bill in its blend. The Collective has an ABV of 51.5%, Vol 1 is 54.5%
  • Both are available in the US from this week online for domestic delivery, with the Collective set to go on sale through selected off-premise operators nationwide
  • SRPs of US$199 per bottle of The Collective, $799 for Vol 1. Both expressions are available in limited – albeit unspecified – quantities
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Lucas Bols’ Bols Coconut

Bols Coconut bottle
Lucas Bols has added this coconut-flavoured SKU to its cocktail-focused namesake liqueur's "more than 30"-strong line
  • Liqueur, coconut-flavoured, 21% ABV
  • Heading to the US on-premise this week, backed by a marketing campaign titled ‘Go Coco-Nuts’
  • SRP not immediately available, initially on sale in 1-litre-bottle format ahead of 75cl rollout next year

Sazerac Co’s BuzzBallz Tropic Tang

BuzzBallz Tropic Tang 'can'
The "over a dozen"-strong line-up from BuzzBallz is being joined in the US by this orange flavoured, 15%-ABV extension
  • RTD, vodka base with orange flavour, 15% ABV
  • Released nationwide in the US – through the off-premise channel and online for domestic delivery – this week
  • SRP not immediately available, on sale in 20cl tennis ball-shaped PET

Silver Brothers Distillery’s Batch No 1 Three-Year American Single Malt Whiskey

Silver Brothers whiskey
Three Year American Single Malt Whiskey joins Three Year Rye Whiskey in Silver Brothers' portfolio
  • American whiskey, single malt. Matured for three years in new American oak. 46% ABV
  • The second whiskey from Silver Brothers. Part of a 250-unit release on 4 July to commemorate the 250th anniversary of the US
  • Available online for domestic delivery since yesterday (6 July), SRP of US$75 per 75cl bottle

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