‘What we’re seeing in hard seltzer now is less like a slowdown and more like the next phase’ – Mark Anthony Brands president David Barnett speaks to Global Drinks Intel – Part II

In the second part of Global Drinks Intel's exclusive interview with Mark Anthony Brands' president, David Barnett (below) sheds some light on the brand owner's approach to younger LDA consumers, its competition and the consumer trends that are coming to the fore in 2026. Head here for the first part of this interview Which lesser-known brands in your line-up do you have high hopes for?There are a couple that are building real momentum: MXD is resonating with a younger, more expressive consumer with higher ABV and bolder flavours, and Dillon’s is growing quickly with an emp