In spirits, the role of flavour extensions has long felt like a fun, if superficial, race to the bottom of the sweet jar. The palates of many modern drinkers are maturing, though, necessitating a new focus on botanical integrity and terroir rather than sweetness, gaudy colours and artificial ingredients.Among spirits brand owners and producers right now, there's a new seriousness in the air: a feeling that flavoured spirits can be grown-up; they need not mask the flavours of the base spirit.This shift away from the laboratory towards all things natural is happening at the same time as the rate
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
