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This week’s new spirits launches – 18-22 September 2023

Intel Reporter
Last updated: 16/01/2024 at 1:20 PM
By Intel Reporter
22 September 2023
7 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 18 September.


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Here’s a round-up of the new launches from spirits brand owners in the week commencing 18 September.

Edrington’s Highland Park 18 Year Old single cask

  • Scotch whisky, single malt, Islands, 18 years old, 57.4% ABV
  • Online exclusive through The Single Malt Shop since 11 September
  • SRP of EUR440 [US$469], limited to 515 units
The latest iteration in Highland Park’s ‘Single Cask Series’ is available now

Pernod Ricard’s Royal Salute ‘Time Chamber by Conrad Shawcross’ blended Scotch

  • Scotch whisky, blended, 53 years old
  • Unveiled this week, available globally through selected off-premise operators
  • SRP of US$120,000 – limited to 21 units. The whisky is contained in a crystal decanter that is part of an art piece featuring a hand-spun glass disc
The second iteration in Royal Salute’s ‘Art of Wonder’ series costs $30,000 more than the first, which was unveiled in November last year

Campari Group’s Skyy Infusions Agave Lime, Espresso flavoured vodkas

  • Vodka, flavoured, 35% ABV
  • Launching nationwide in the US this week
  • SRP of US$13.99 per 75cl bottle
The fifth and the sixth variants from Skyy’s Infusions line “lean into two of the most popular drink and flavour trends today”, according to Campari Group’s US unit

Campari Group’s Forty Creek Cherrywood Reserve

  • Canadian whisky, five years old, includes “a hint” of aged brandy
  • Rolling out this week in Canada to selected provinces
  • SRP of CAD89.95 [US$] per 75cl bottle, available in limited quantities
The latest annual limited release from Forty Creek comprises pot-distilled whisky made with malted barley, rye and corn blended with brandy

Beam Suntory’s Basil Hayden Malted Rye

  • American whiskey, 40% ABV
  • Rolling out nationwide in the US this month
  • SRP of US$59.99 per 754cl bottle
The permanent addition to Beam Suntory’s Basil Hayden portfolio uses a “distinct malting process” for the rye grain that results in “a more subtle, mellow spice with delicate sweet and floral notes”

Zamora Co’s Licor 43 Crème Brûlée

  • Cream liqueur, 16% ABV
  • Released this week in the Netherlands
  • SRP of EUR22.49 [US$24] per 70cl bottle. Available as a limited edition
The latest extension of liqueur brand Licor 43 will sit alongside the Chocolate and Horchata variants, albeit for a limited period

Sweet Amber Distilling Co’s Blackened x Rabbit Hole Straight Bourbon blend

  • American whiskey, 13-year-old Straight Tennessee Bourbon from Sweet Amber that has been blended with Rabbit Hole’s Heigold High Rye Double Malt Kentucky Straight then finished in ex-Calvados casks, 53.3% ABV
  • Launching this month in the US and “some provinces” in Canada, available in both the off-premise channel and online
  • SRP of $149 per 75cl bottle. On sale in limited quantities
The Blackened brand, which has the USP of its patent-pending ‘Black Noise’ sonic-enhancement maturation process, has teamed with Rabbit Hole founder Kaveh Zamanian for the next instalment in the ‘Masters of Whiskey’ series

Molinari’s Limoncello di Capri

  • Cream liqueur, 19% ABV
  • Rolling out in the UK this week through distributor Mangrove Global
  • SRP of GBP17 [US$21] per 50cl bottle
Like its elder sibling, the cream extension of Limoncello di Capri uses ‘Protected Geographical Indication’ lemons from Sorrento in Italy

Luxco’s Rebel 100 Bourbon Cabernet Sauvignon Barrel Finish

  • American whiskey, Bourbon, Kentucky Straight, finished for six months in ex-Cabernet Sauvignon barrels, 50% ABV
  • Debuting at Bar Convent Berlin next month ahead of an international-only roll-out outside the US, including to Germany and the UK
  • In Germany, SRP of EUR49 [US$52.30] per bottle, limited to 6,000 units in total
Luxco’s Lux Row Distillers business released three annual ‘finished’ Bourbon expressions in the US between 2019 and 2021. This new iteration will be the first don’t to go on sale outside the US

Suntory’s Hibiki 21-Year-Old Japanese whisky

  • Japanese whisky, blended malt and grain whiskies, 21 years old, 43% ABV
  • Rolled out to the UK this week with selected higher-end off-premise operators
  • SRP of GBP5,200 [US$6,440] per 70cl bottle, available for a limited period
The 21-year-old expression [r], released to mark the 100th anniversary of the House of Suntory Japanese whisky unit, is joined by a limited bottle design for the Hibiki Japanese Harmony centennial edition

Diageo’s Johnnie Walker Blue Label Elusive Umami

  • Scotch whisky, blended, 43% ABV
  • Available worldwide through a pre-sale process from 2 October
  • SRP not disclosed. Limited quantities – also not specified – available
The latest Blue Label extension for Johnnie Walker is the result of a collaboration with three Michelin star chef Kei Kobayashi

Sagamore Spirit’s Sagamore Amaro

  • Liqueur, rye-based distillate with herbal botanicals, 30% ABV
  • Rolling out this month to “select” US markets, including California, Illinois, New York, Maryland, Massachusetts, Pennsylvania, Texas and Washington DC, to both on- and off-premise channels
  • SRP of $29.99 per 75cl channel
The first liqueur from Sagamore Spirit is being positioned as an ingredient in the Black Manhattan cocktail serve alongside the company’s flagship rye whiskey

Copper & Kings’ Bourbon

  • American whiskey, Bourbon, Kentucky Straight, finished in ex-apple brandy barrels for 12 months. 55.5% ABV
  • Available from this month in the company’s home state of Kentucky through off-premise outlets
  • SRP of $65 per 75cl bottle
Brandy distiller Cooper & Kings is venturing into Bourbon with a blend of five-, ten- and 15-year-old whiskey that has been brought together for a year in barrels formerly used by its apple brandy

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