Bitters with bite – How herbal liqueurs have defied spirits’ global downturn – Category Intel

Bitters with bite: herbal liqueursdefy the global spirits downturn The bitter & herbal liqueur segment is thriving by bridging tradition and modernity, with its versatility spanning aperitivo, cocktails and low-ABV consumption occasions, repositioning from pure digestifs to lifestyle spirits Bartenders are driving segment reinvention, shaping product development, educating consumers and expanding bitters’ relevance Premiumisation is evolving into an emphasis on bitter & herbal liqueur's craft cues, with brand owners embracing authentic botanicals and small-batch innova