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Why new CEO suggests a crisis of confidence at Diageo – Comment

Olly Wehring
Last updated: 24/11/2025 at 9:47 AM
By Olly Wehring
10 November 2025
3 Min Read

Will Dave Lewis bring his ‘drastic’ reputation to Diageo when he starts in January?


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Credit: iStock
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In 2014, Dave Lewis was appointed CEO at Tesco on the strength of his ruthless - and successful - right-sizing and efficiency-focused approach at previous employer Unilever. Emerging from his 28 years at the latter with the nickname Drastic Dave, Lewis spent the next six years at the (at the time) bloated mess that was Tesco, setting about the task in hand with similar zeal - and success.His appointment at Diageo, announced earlier today, couldn't possibly be an admission by the Guinness and Johnnie Walker owner that it too is in need of saving - Could it?For years now, one of my favourite i

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TAGGED:Diageo
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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