Rémy Cointreau has extended the ‘MargaRight’ marketing platform for Cointreau with an additional element in the US, positioning the margarita cocktail as a year-round serve.
The initiative, titled ‘Make Your Eggnog A Margarita,’ features brand ambassador & actor Aubrey Plaza in a 15-second spot (below) in which she challenges traditional holiday cocktail choices. The activation includes digital, social and paid media placements, as well as a limited-edition holiday kit sold via the ReserveBar website, containing branded barware and a decanter of ‘Any Tequila’ signed by Plaza.
The campaign follows research commissioned by Cointreau that indicates that more than 90% of US consumers would choose a margarita over eggnog at holiday gatherings.
“The margarita isn’t just a staple for summer – it’s a convenient, crowd-pleasing choice for year-round occasions,” said Rémy Cointreau’s Americas unit CEO, Nicolas Beckers.
Plaza was first recruited by the brand owner in 2023 and made a second appearance for the liqueur in June.
