Rémy Cointreau is marking the 75th anniversary of the Margarita cocktail serve with a marketing campaign for liqueur brand Cointreau, fronted by actor Aubrey Plaza.
The push, which represents Cointreau’s “largest creative campaign to date”, centres around a brace of video ads that will run on connected TV as well as the digital channel and social media. The spots promote the use of Cointreau rather than triple sec in a Margarita, which according to the brand, “is the MargaRight way”.
Rémy Cointreau will be promoting the serve for consumption not only in the on-premise channel but also at home. Financial details were not disclosed.
In results for the 12 months to the end of March, reported in late April, the brand owner highlighted strong consumer interest in the Margarita serve in North America, where “up-trading” was observed for the combined ‘liqueurs & spirits” portfolio, which includes Cointreau.
