Heaven Hill Brands-owned Lunazul Tequila has signed “multi-year” sponsorship deals with four NBA teams: the Detroit Pistons, Charlotte Hornets, Orlando Magic and San Antonio Spurs.
The agreements expand on Lunazul’s initial partnership with the Pistons, which commenced in October last year, and have taken effect from July, covering the 2025-26 season and beyond. Each deal includes in-arena signage, branded bars serving “speciality cocktails, ticketing opportunities, local broadcast mentions” and social media integrations.
Lunazul will also run a national sweepstakes campaign, ‘Your Game, Your Way‘, offering fans the chance to win trips to NBA games in partner markets. In addition, the brand has secured exclusive sponsorship of ‘The Big Podcast with Shaq’ for its third season, running from July until December, alongside advertising across platforms including ESPN, Hulu, YouTube TV and HBO Max.
In July, Heaven Hill opened its new corporate headquarters – while remaining in Louisville, Kentucky – in order to bring its teams “under one roof for the first time in many years”.
