'We are honoured and excited to now play a role in reinvigorating this iconic Irish…
'Great whiskey, with or without the 'e,' is rooted in craftsmanship, tradition and bringing people…
'Our focus is on building a more resilient, responsible business for the long term.'
Lunazul initiated a partnership with the Detroit Pistons in October last year.
To mark the opening, Heaven Hill released a limited bourbon, bottled at 53.5% ABV and…
The company has moved its base but remains in Kentucky.
'It's about creating epic experiences for a new generation of fans.'
The news follows a clutch of partnerships between Elijah Craig and PGA Tour professionals.
The tie-up marks an expansion of Heaven Hill's sponsorship of the Ryder Cup.
'Look to Luna' will promote the idea that "tradition outshines trends".
