'Great whiskey, with or without the 'e,' is rooted in craftsmanship, tradition and bringing people…
'Our focus is on building a more resilient, responsible business for the long term.'
Lunazul initiated a partnership with the Detroit Pistons in October last year.
To mark the opening, Heaven Hill released a limited bourbon, bottled at 53.5% ABV and…
The company has moved its base but remains in Kentucky.
'It's about creating epic experiences for a new generation of fans.'
The news follows a clutch of partnerships between Elijah Craig and PGA Tour professionals.
The tie-up marks an expansion of Heaven Hill's sponsorship of the Ryder Cup.
'Look to Luna' will promote the idea that "tradition outshines trends".
Vodka remains the largest spirits segment in North America, but it isn't resting on its…
