Molson Coors Beverage Co has launched its latest marketing move in the US for Topo Chico, focusing on the brand’s alcoholic extension.
The ‘Adios, Hello’ initiative features TV and digital ads, including a 15-second spot (below), to push the brand’s recently rolled out Topo Chico Hard’s 6%-ABV Margarita Flavoured Alcohol Beverage and Topo Chico Hard Margarita Max at 8% ABV. Molson Coors added that the activation will run throughout summer.
Available in 12-packs of 35.5cl cans, Topo Chico Hard Margarita comes in a variety pack of four flavours – signature margarita, prickly pear, tropical pineapple and strawberry hibiscus. Margarita Max, meanwhile, is on sale in 71cl cans in “most states” and in 47cl cans in “select states”.
In May, Molson Coors launched Australian alcohol-free RTD Naked Life “in major retailers” in the country.
