Diageo has launched its latest campaign for the Oban single malt scotch whisky brand in partnership with Uncommon Creative Studio.
The ‘Being This Likeable Isn’t Easy’ initiative features a 30-second advert (below) that will be promoted through social media and digital platforms, alongside print and online publications. Further details about where the ad will air were not disclosed.
“Oban has long been a whisky that’s easy to enjoy, but making something this welcoming takes serious craft,” said Diageo’s whiskey senior VP, Jesse Damashek. “This campaign shows that likeability and simplicity are not mutually exclusive in the creation of Oban; to make a whisky this inviting, it takes time, effort and precision.”
Earlier this week, Diageo leveraged the longstanding ‘We Do We’ campaign for its Smirnoff vodka brand for the first global activation for RTD extension Smirnoff Ice.
