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The agave slowdownAgave-based spirits, previously a seemingly unstoppable force in the spirits world enjoying premiumisation and a growing worldwide presence, finally succumbed to the old law of Newtonian physics: ‘What goes up, must come down.’ According to Banxico, Mexico’s central bank, in the first half of 2024, exports of tequila, mezcal and other distilled spirits declined by 10.9% to reach US$2.1bn.
Over the past six years, exports of tequila to markets such as the US, the UK and Italy
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
