What will the world – and the consumer – look like in 2050? – Consumer Intel

Global Drinks Intel: What do you do?Daphnée Hor, Pernod Ricard head of cultural foresight: My role is to imagine how people will socialise, entertain and consume in the future. It's a field that the group has been interested in for quite a while – Pernod Ricard put the foresight practice in place ten years ago, which for a wine and spirits company, was very innovative. Generally, it's businesses like car manufacturers and energy companies who look this far ahead.I sum up my job as bringing the long-term pressure to the business.GDI: What’s the definition of long term?DH: We consider ten y