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The beverage alcohol trends that will shape 2025 – Part I

Joe Bates
Last updated: 16/12/2024 at 6:27 PM
By Joe Bates
16 December 2024
12 Min Read

This year has been one that many in the beverage alcohol industry will want to forget. But what of 2025? With Donald Trump set to move back into the White House and no sign of a recovery in China, the bright spots are few and far between.


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Credit: Suriya Phosri/iStock
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What would Janus, the two-faced Roman god of transition the month of January was named after, make of the changeover from 2024 to ’25? Most likely he’d throw his hands up in despair!The past year has been marked by worsening conflicts in Ukraine and the Middle East, extreme weather events, rising inflation, tax hikes, increased regulation, soaring costs and tariff rises, and looks set to make way for more of the same in 2025.Throw into the mix the volatility and chaos a protectionist Donald Trump-led US may bring, and there seems little light on the horizon for the alcoholic beverage indus

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
Previous Article The numbers 2,0,2 and 5 against a backdrop of the sun The beverage alcohol trends that will shape 2025 – Part II
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