Brown-Forman has appointed Fiona West to the position of global emerging brands MD.
For the past four years, West has been the marketing director of the company’s newly-created emerging international division. The markets in unit include Asia, Australia, New Zealand, Latin America, Russia, the CIS, Turkey, India, the Middle East and Africa as well as all global travel retail operations.
West first joined Brown-Forman as regional brand director, rising to take on the role of marketing director for the UK & Ireland in 2011. Previously, she held positions with William Grant & Sons, Cadbury Schweppes and Unilever.
News of West’s appointment comes shortly after Brown-Forman named Eveline Albarracin as the new MD for its APAC division, which oversees the regions of Asia, Australia, New Zealand, the Pacific Islands and India.
