Belvedere 10, which debuted almost exactly a year ago before extending to the US in September, will appear in a “three-minute length director’s cut” on the brand’s social media channels. Joining Future in the ad is its director, Taika Waititi.
Further detail’s on where the campaign will feature in the country were not disclosed.
Produced annually using rye from one field in north-east Poland and in one harvest, then allowed to rest for ten months, Belvedere 10 retails in the US for around US$150 per 75cl bottle.
Late last year, actor Daniel Craig appeared in an ad for Belvedere, also directed by Waititi, that ran on screens in New York’s Times Square as well as on billboards elsewhere in the country. The brand’s owner posted a 12% fall in Q1 sales two weeks ago.
