Here’s a round-up of the new launches from spirits brand owners in the week commencing 15 May.
Diageo’s Johnnie Walker The Master’s Cut blended Scotch
- Scotch whisky, blended, comprising single grain whisky from Diageo’s Cameronbridge distillery and single malt from Roseisle, 40% ABV
- On sale from an unspecified date later this year, exclusively from the Johnnie Walker visitor centre in central Edinburgh
- SRP of GBP1,000 [US$1,240] per 70cl bottle, limited to 1,000 units
Barcardi’s Bombay Sapphire Citron Pressé flavoured gin
• Gin, flavoured with lemons from the Mediterranean region, 40% ABV
• Available from this month in Canada in the off-premise channel as well as in “select” bars across the country
• SRP not disclosed
Moët Hennessy’s Belvedere 10 vodka
• Vodka, Poland, 40% ABV
• Rolling out over the summer to high-end on-premise venues in Europe before expanding worldwide – including the US – in September
• In the UK, SRP of GBP180 [US$225] per 70cl bottle
Thomas Ashbourne Craft Spirits’ The After Hours Espresso Martini premix cocktail
• RTD, premix cocktail, Espresso Martini, 12% ABV
• Launching in the US this month to the off-premise channel through Total Wine & More, among others
• SRP of US$13.99 per 37.5cl bottle, $19.99 per four-pack of 20cl cans
Method and Madness Garryana Oak Edition Irish whiskey
• Irish whiskey, single pot still, no age statement, aged in ex-Bourbon casks then finished for between four and 12 months in new casks made from Garryana oak grown in the Pacific Northwest of the US, 45% ABV
• On sale from this week in Ireland, the UK and the global travel retail channel. Also heading to the US later this year
• In Ireland, SRP of EUR95 [US$102] per 70cl bottle, available in limited numbers
Campari Group’s Appleton Estate 17 Year Old Legend rum
- Rum, Jamaica, 17 years old
- Debuting as an NFT with online retailer BlockBar – 36 bottles available – then through selected off-premise sprits specialists globally from June
- SRP of US$500 per bottle, limited to 1,500 units
Pernod Ricard’s Royal Salute Jodhpur Polo Edition blended Scotch
- Scotch whisky, blended, 21-year-old,
- Released this month “in limited quantities” – specific numbers were not disclosed – through specialist spirits off-premise operators worldwide
- SRP of US$160 per unit
Forbidden white corn- & white winter wheat-sourced Bourbon
- American whiskey, Bourbon, Kentucky, five years old, 60% ABV
- On sale this month in limited numbers in Georgia, Kentucky, South Carolina and Tennessee in the US
- SRP of $129 per 75cl bottle
Pernod RIcard’s Redbreast Dream Cask Port to Port Edition Irish whiskey
- Irish whiskey, single pot still, 27 years old, 56.3% ABV
- On sale through an online ballot from 22 May to members of the brand’s ‘The Birdhouse’ club
- SRP of EUR580 [US$630] per 50cl bottle, limited to 870 units
Luxco’s Ezra Brooks 99 Straight Rye Whiskey, reformulated Ezra Brooks Bourbon Cream
- American whiskey, rye, 42.5% ABV. Bourbon Cream is a Bourbon-based liqueur with a 16.5% ABV
- Released in the US later this month
- SRPs of $24.99 per bottle of the rye whiskey, $21.99 for Bourbon Cream
Los Magos Barrel-Aged Sotol WhistlePig Edition #1
- Sotol, aged for “over” 12 months in ex-rye whiskey oak barrels from Vermont-based WhistlePig, 43% ABV
- Launched next month in the US in the off-premise channel as well as online
- SRP of $89.99 per 75cl bottle, limited to 941 numbered units
Bacardi Mango Mojito, Raspberry Mojito RTDs
- RTDs, rum-based, 5% ABV
- Rolling out to the UK this month, Mango Mojito initially through off-premise multiple Sainsburys, both variants on sale online with “other major retailers to follow”, including Tesco and Waitrose
- SRP of GBP2 [US$2.50] each, per 25cl can
Espanita Tequila Co’s Espanita Signature Infusions flavoured Tequila
- Tequila, blanco, fruit flavoured [Grapefruit, Lime and Pineapple], 35% ABV
- Launched earlier this month in the US, in states including Arizona, Connecticut, Georgia, Illinois, Kentucky, Maryland, Massachusetts, New Jersey, New York and Oklahoma as well as the District of Columbia. More US markets are planned between now and the end of 2023
- SRP of $33.99 per 75cl bottle
Beam Suntory’s Clermont Steep single malt American whiskey
- American whiskey, single malt, Kentucky, five years old, 47% ABV
- Rolling out to selected US states next month through the off-premise channel as well as online
- SRP of $59.99 per 75cl bottle
Bacardi’s Dewar’s Double Double 37-Year-Old blended Scotch
- Scotch whisky, blended, 46% ABV
- Debuting this month as a two-month global travel retail-exclusive at Singapore’s Changi Airport
- SRP of SGD3,200 [US$2,390] per 50cl bottle
ICB’s Rozél Rosé vodka
- Vodka, flavoured, grapefruit, peach & raspberry, 37.5% ABV
- Launching this week in the UK, initially online only through Amazon
- SRP of GBP26 [US$32.50] per 70cl bottle
Luxco’s El Mayor Extra Añejo Bourbon Barrel Aged Tequila
- Tequila, extra añejo, finished for 39 months in ex-Bourbon American oak barrels
- Rolling out nationwide in the US in July through selected specialist spirits retailers
- SRP of $129.99 per 75cl bottle, limited to “approximately” 6,000 units
Diageo’s Orphan Barrel Whiskey Co Scarlet Shade rye whiskey
- American whiskey, straight rye, 14 years old, 45% ABV
- Released in limited [unspecified] numbers this month in the US through off-premise spirits specialists and online
- SRP of $199.99 per 75cl bottle
