Our look back over the past year continues as we consider the most-read spirits category analysis articles published on Global Drinks Intel in 2023.
Vodka remains the largest spirits segment in North America, but it isn’t resting on its laurels. Brand owners are plugging into everything from flavour to social trends to hold off the challenge from tequila.
From the US to India, pioneering distillers are redefining single malt whisky, while Scotland’s established brands aren’t resting on their laurels.
While mature Cognac markets posted modest declines in sales last year, the category’s developing markets recorded significant gains.
Irish whiskey is defying the odds and looking forward to regaining its former glory. Joe Bates reports on a category growing both in size and confidence.
There have been better times to be in classic gin, but there are plenty of silver linings – if you look hard enough.
Restricted agave supply coupled with unpredictable costs has led large Tequila producers to plant their own blue weber to meet rocketing demand.
Rum has long had a poor reputation for not keeping pace with premiumisation, but the sector is finally on the move – an explosion of NPD activity is (finally) catching the consumer’s attention.
The vodka category has endured a challenging time of late, pushed out of the limelight by gin, then hit by bad PR due to the war in Ukraine. The global thirst for botanicals, however, has sent interest in flavoured expressions rocketing,
Brand owners are working to change consumer misconceptions of blended Scotch while ramping up their focus on Asia.
The US remains where the big bucks are for tequila brands, but producers still see considerable potential in more distant markets.
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