Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
BCB Berlin 26 Banner - https://www.barconvent.com/berlin/de-de/tickets.html?utm_campaign=RXDE_BCBDE_2026__GDI-Website-Banners&utm_medium=referral&utm_source=pr


‘We’re a very agile wine business. Without that, Poco Vino never would have made it’ – Australian Vintage CEO Tom Dusseldorp speaks exclusively to Global Drinks Intel – Part II

Olly Wehring
Last updated: 23/03/2026 at 9:18 PM
By Olly Wehring
11 March 2026
10 Min Read

‘When we went into the project, I had this belief that it wasn’t whether Poco Vino would sell, it was how much it would sell.’


Australian Vintage logo
SHARE
In the second part of Global Drinks Intel's exclusive interview with Australian Vintage CEO Tom Dusseldorp, we dig further into the performance of Poco Vino, the importance of the McGuigan brand and the group's drive to disrupt the wine category. Head here for the first part of this interview How has Poco Vino performed since launching last year?Before we sold a single case, I signed up to deals that would give you heart palpitations! Everyone was telling me I was crazy - I'm a little bit crazy, but you need someone who's the absolute champion of true innovation, who doesn't

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Australian Vintage
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article El Supremo Rum four expressions El Supremo Rum brings the ‘Secret of the Guaraní’ to the UK 
Next Article Logo for Remy Cointreau Rémy Cointreau sets up ‘Prestige’ division
Whisky Live Paris 26 MPU - https://www.whiskylive.fr/en/ticketing/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
OKI Short Tower - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

You Might Also Like

Kirin logo

‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

7 September 2026
Arterra Wines Canada

Arterra Wines Canada launches flavoured-wine brand MXM

4 September 2026
Graphic of Africa on a globe from above

Why Sub-Saharan Africa could be alcohol’s next frontier – Market Intel

3 September 2026
Grey Goose Classic Martini Cocktail bottle with martini serve

How white spirits can manoeuvre beyond alcohol’s ‘permacrisis’ – Category Intel

3 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative