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‘We’re a very agile wine business. Without that, Poco Vino never would have made it’ – Australian Vintage CEO Tom Dusseldorp speaks exclusively to Global Drinks Intel – Part II

Olly Wehring
Last updated: 23/03/2026 at 9:18 PM
By Olly Wehring
11 March 2026
10 Min Read

‘When we went into the project, I had this belief that it wasn’t whether Poco Vino would sell, it was how much it would sell.’


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In the second part of Global Drinks Intel's exclusive interview with Australian Vintage CEO Tom Dusseldorp, we dig further into the performance of Poco Vino, the importance of the McGuigan brand and the group's drive to disrupt the wine category. Head here for the first part of this interview How has Poco Vino performed since launching last year?Before we sold a single case, I signed up to deals that would give you heart palpitations! Everyone was telling me I was crazy - I'm a little bit crazy, but you need someone who's the absolute champion of true innovation, who doesn't

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TAGGED:Australian Vintage
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article El Supremo Rum four expressions El Supremo Rum brings the ‘Secret of the Guaraní’ to the UK 
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