In the second part of Global Drinks Intel's exclusive interview with Australian Vintage CEO Tom Dusseldorp, we dig further into the performance of Poco Vino, the importance of the McGuigan brand and the group's drive to disrupt the wine category.
Head here for the first part of this interview
How has Poco Vino performed since launching last year?Before we sold a single case, I signed up to deals that would give you heart palpitations! Everyone was telling me I was crazy - I'm a little bit crazy, but you need someone who's the absolute champion of true innovation, who doesn't
‘We’re a very agile wine business. Without that, Poco Vino never would have made it’ – Australian Vintage CEO Tom Dusseldorp speaks exclusively to Global Drinks Intel – Part II
‘When we went into the project, I had this belief that it wasn’t whether Poco Vino would sell, it was how much it would sell.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


