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‘In wine, everyone’s basically saying the same thing, just from a different place’ – Australian Vintage CEO Tom Dusseldorp speaks exclusively to Global Drinks Intel – Part I

Olly Wehring
Last updated: 23/03/2026 at 9:18 PM
By Olly Wehring
9 March 2026
9 Min Read

‘There are restrictions that come with the traditions of wine that have limited the industry’s ability to grow into new occasions and consumers.’


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At the start of 2023, Tom Dusseldorp joined Australian Vintage as group CMO. Two years later, he moved up to become CCO before, in May last year, taking over from Craig Garvin as CEO. Last month, Global Drinks Intel editor Olly Wehring sat down with Dusseldorp at the Wine Paris trade show to hear about what he inherited, what he thinks of the wine industry and what he expects from the recently launched big-bet brand, Poco Vino.What’s your background prior to Australian Vintage?I worked for Pernod Ricard for about a decade, both in Australia and the UK. I worked across whisky and champagne; P

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  • AB InBev
  • Bacardi
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  • Diageo
  • Moët Hennessy
  • Pernod Ricard
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TAGGED:Australian Vintage
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Innis & Gunn The Original beer plus Innis & Gunn lager C&C Group rescues Innis & Gunn in pre-pack administration buy
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