Peter Neilsen, who joined TWE from Diageo in 2011, is stepping away as the company’s ‘Global Revenue Growth’ team, headed by chief revenue growth officer Angus Lilley, will be folded into the unit. Treasury Premium Brands, one of the three divisions alongside Penfolds and Treasury Americas, has been the subject of a review that commenced earlier this year.
Subsequently, Lilley (above) will assume the MD role for TPB. His 11 years with TWE, prior to which he spent eight years at Constellation Brands, have included stints within the division as its CMO as well as GM for Australia & New Zealand & global growth channels.
According to TWE, the change has been introduced in order to “unlock growth opportunities for its priority premium brands, strengthen innovation … and increase operating efficiencies within the premium business”.
CEO Tim Ford said: “When you consider our Premium portfolio, this is a unique offering with an unrivalled global footprint and brands that resonate strongly with consumers. Integrating our GRG capabilities within TPB, will enhance our ability to strengthen these brands, foster cutting-edge innovation and deepen our engagement with consumers and customer partners.”
In an interview with Global Drinks Intel earlier this year, Ford was flexible on which future direction the review would point TPB in. “We’ve got to make a decision by the end of calendar 2024 on what the role for the premium brands business is going forward,” he said in February. “Is it core to Treasury going forward? Should we take brands out or add brands in? All options are on the table.”
