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‘Our centre of gravity now is very much around luxury’ – Treasury Wine Estates CEO Tim Ford speaks exclusively to Global Drinks Intel

Olly Wehring
Last updated: 20/02/2024 at 9:56 AM
By Olly Wehring
15 February 2024
7 Min Read

Earlier this week, Treasury Wine Estates booked a 2.3% decline in half-year sales to the end of December. CEO Tim Ford tells Global Drinks Intel how the group is positioning itself for the months and years ahead.


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Tim Ford has been with Treasury Wine Estates since 2011, when he started as global logistics director. His career also included a year as MD for Europe, South East Asia, Middle East & Africa before taking over from Michael Clarke as CEO in mid 2020. Olly Wehring caught up with him earlier this week following the release of the group's latest half-year results. Global Drinks Intel: You referenced a review of Treasury’s operating model in this week’s results announcement. What’s your thinking here? Treasury Wine Estates CEO Tim Ford: Our acquisition

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TAGGED:Treasury Wine Estates
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Treasury Wine Estates Portfolio 2022 Treasury Wine Estates to split ‘premium’ from ‘luxury’ – results data
Next Article Interior of Glentauchers Distillery Scotch exports fall in value, volumes as single malt hits value high in ’23 – data
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