Country-and-western star Dolly Parton will launch her first wine range, Dolly Wines, in the UK in collaboration with Accolade Wines in September.
The Dolly Wines line comprises a French rosé and a prosecco, priced at GBP9.50 (US$12.20) and GBP11.50, respectively. The pair will initially be available exclusively at supermarket chain Asda, which operates around 1,000 stores nationwide.
Parton, who has sold over 100m albums worldwide, announced the launch at the CMA Music Festival in Nashville last month. The full Dolly Wines collection will also feature a chardonnay for the US market and a sparkling wine for Australia.
“Dolly herself was involved in creating this … down-to-earth range of wines, and we think they capture her captivating sense of fun and sparkle perfectly,” said Accolade Wines’ Europe marketing director, Tom Smith. “We’re confident the latest addition to the Accolade Wines portfolio will help drive category growth among two already popular categories– prosecco has the highest penetration in sparkling wine amongst wine shoppers, while the French rosé category is growing at 8.4%.”
Despite Smith’s optimism, leading prosecco producers such as Zonin 1821 and Henkell Freixenet have recently admitted the UK’s cost-of-living crisis has led to a softening of consumer demand for prosecco among UK consumers.
