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Australian Vintage readies ‘make where sold’ wine brand as half-year sales slip – results data

Olly Wehring
Last updated: 24/02/2025 at 3:40 PM
By Olly Wehring
24 February 2025
4 Min Read

Poco Vino will launch later this year and hopes to capitalise on ‘consumers’ willingness to pay a higher price for convenience’.


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Sales in six months to end of December fall 7.4% to AUD126.1m (US$80.1m)Deterioration in top line from fiscal 2024's +1%Unveils Poco Vino, seven-strong range "utilising a global sourcing strategy for the markets it will sell within"Australian Vintage has booked a mid-single-digit decline in sales from its latest half year ahead of the launch of a new brand, Poco Vino.The company, which saw its sales in the full year of fiscal 2024 (to the end of June) inch up by 1%, said late last week that its performance in the first six months of the current financial year came in down by almost 7.5%. Despi

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TAGGED:Australian Vintage
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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