At the start of July, Global Drinks Intel travelled to Paris to hear about Pernod…
Pernod Ricard’s Absolut vodka brand is preparing for the return of electronic dance music festival…
Pernod Ricard has partnered Havana Club with Nigerian singer Burna Boy for a limited-edition bottle…
Next Century Spirits has confirmed three internal promotions of executives with previous experience at Beam…
Pernod Ricard’s US division is to set up a “business unit” for the group’s American…
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
Pernod Ricard is preparing for the global rollout of a product and responsible-drinking quick response…
Pernod Ricard has extended the "virtual experience" platform for its blended Scotch brand, Royal Salute,…
Pernod Ricard has followed its recently-announced plans to boost Scotch whisky production with the divestment…
Pernod Ricard is running an aural marketing activation in the US for the Cristalino expression…
