The marketing push targets consumers who 'care deeply about what goes in their tequila'.
John Paul Dejoria, the co-founder of Patrón has returned to the Tequila category, taking a…
Bacardi has kicked off its sponsorship of Oracle Red Bull Racing, becoming the Formula One…
Bacardi has released details of another Global Travel Retail activation, this time for Patrón Tequila…
Bacardi has rejuvenated the tie-up for Patron Tequila with decanter maker Lalique, as the third…
