The pilot centres around the group's Smirnoff vodka brand in Ireland.
The Ryan Reynolds-fronted brand will sit alongside Tanqueray in Diageo's gin-in-GTR proposition.
The rum-and-cola RTD starts life in the UK this week.
The transaction gives Diageo full ownership of the five-year-old brand.
The trial will assess "how the bottle fares in a bar environment".
Not-for-profit organisation the International Alliance for Responsible Drinking rounds up the latest ESG-related efforts from…
The latest campaign for Bulleit breaks this week.
Weighing in at 180g, the bottle is available to other companies through a royalty-free licence.
With both Diageo and Pernod Ricard having announced their latest results recently, Global Drinks Intel…
Not-for-profit organisation the International Alliance for Responsible Drinking rounds up the latest ESG-related efforts from…
