Why the shot consumption occasion is growing up – Consumer Intel

For many consumers in the Millennials demographic, slinging back tiny glasses of strongly flavoured, high-ABV booze played a formative role in their introduction to alcohol. Sambuca, Jägermeister, Aftershock, Sourz ­- these were some of the most popular drinks that stickied bar tops across the Western world during the noughties. Neat alcohol such as tequila and vodka were also common shot choices, staining the image of both categories for years to come.As the ‘drink less, but better’ trend continues to build, what’s become of shots? Knocking back baijiu, soju and shōchū is customary