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Is the cocktail landscape polarising in the on-premise? – Consumer Intel

CGA by NIQ
Last updated: 23/07/2024 at 3:06 PM
By CGA by NIQ
31 July 2024
9 Min Read

While most consumers opt for classic cocktails, there is a growing demand for experimental signature serves in the on-premise – a channel increasingly polarised by a desire for high-quality serves and a demand for good-value cocktails.


A drinker taking a photo of a cocktail on a smartphone
Credit: Antonio Sanjurjo Astorgano/iStock
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The global market for cocktails is thriving. Data from CGA by NIQ’s 'Global Cocktail Report', which gathers responses from more than 30,000 consumers across 38 countries, reveals that mixed drinks remain a popular category, with more than one in four on-premise users engaging with it. The top beverage category is beer (51%), followed by soft drinks (33%) and wine (31%).The report indicates a growing popularity for tequila and agave spirits-based cocktails. Two of the world’s most popular serves, the margarita and the tequila sunrise, have shown year-on-year growth. Rum-based coc

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ByCGA by NIQ
CGA by NIQ’s Reach survey provides insights from 34 countries around the world, covering around 27,500 on-premise consumers and 525 operators. It provides accurate and up-to-date analysis of consumer sentiment across Europe and beyond, fusing with other CGA research sources for a 360-degree view of the sector. For more details, contact CGA by NIQ client solutions director George Argyropoulos at [email protected]
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