When bemoaning the longstanding dearth of transformative M&A opportunities in spirits, it was only last week when I posited - to another seasoned industry observer - that the divestments of brands will garner more headlines than purchases, going forward.
Warm thanks have to go to Brown-Forman, then, for proving me right today.
Maybe 15, 20 years ago, I can imagine many in spirits losing their minds over today's announcement of the pending US$220m sale of Finlandia to Coca-Cola HBC. After all, here's a multinational spirits brand owner pulling out of a spirits category altogether.
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
