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This week’s new spirits launches – 19-23 May 2025

Intel Reporter
Last updated: 27/05/2025 at 12:42 PM
By Intel Reporter
23 May 2025
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 19 May.


Smirnoff Electric Guava bottles
The iteration was launched at the Calle Electric event in Miami
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Diageo’s Smirnoff Electric Guava

  • Guava-flavoured vodka, 25% ABV
  • Available in the US, accounts were not specified
  • SRP of US$12.99 per 75cl bottle
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Lochlea Distillery’s Cask Strength Batch 3

Lochlea Cask Strength Batch 3 bottle and box
The third bottling in Lochlea's annual cask strength series contains smoky notes thanks to the use of barrels previously used on Islay
  • Scotch whisky, single malt, Lowlands. No age statement, matured in ex-oloroso sherry and -Islay peated casks, 59.8% ABV
  • Released in the UK and to 25 unspecified export markets next week
  • SRP of GBP67 (US$90) per 70cl bottle, limited quantities (unspecified)

Pernod Ricard’s Plymouth Honey

Plymouth Honey bottle
Distilled in its namesake city in the UK, Plymouth Honey is the sixth expression in the brand's portfolio
  • Gin, flavoured, 41.2% ABV
  • On sale in the US ahead of wider roll-out to unspecified markets in the off-premise channel
  • SRP of EUR42 (US$47.30) per 75cl bottle

Ben Lomond’s The Open 2025 Special Edition

Ben Lomond The Open 2025 Special Edition bottle
Ben Lomond's release comes as it assumes "official gin" status for the upcoming The Open major championship in Ireland this July
  • Gin, based off flagship London Dry liquid with botanicals from Royal Portrush, 43% ABV
  • Available from Ben Lomond Gin directly, online with various whisky retailers and in the Ben Lomond Gin Garden at The 153rd Open at Royal Portrush from 17-20 July 2025
  • SRP of GBP35 (US$46.70) per 70cl bottle

Suntory Global Spirits’ -196 Strawberry

-196 Strawberry
Based on a "freeze crush infusion" process for the fruit in the RTD, Suntory Global Spirits' -196 brand now has a fourth variant for its presence in the US, alongside Grapefruit, Lemon and Peach
  • RTD, vodka-based, 5.5% ABV
  • Rolling out nationwide in the US from this month
  • SRP of US$10.99 per four-pack of 35.5cl cans, $19.99 per eight-can variety pack

Ian Macleod Distillers’ Tamdhu 21-year-old

Tamdhu 21-year-old bottle and box
The packaging for the limited-edition iteration features a "Spanish-Moorish design", in keeping with the use of oloroso sherry casks for its maturation
  • Scotch whisky, single malt, Speyside, 21 years old, aged in ex-oloroso sherry, 47.5% ABV
  • Release worldwide this week, on sale through spirits specialists in the off-premise
  • In the UK, SRP of GBP299 (US$397) per 70cl bottle, limited to 12,000 units globally

Maison Ferrand’s Planteray Sealander

Planteray Sealander bottle
Rums from three producing nations have been brought together in the latest permanent addition to Planteray's portdolio
  • Rum, comprising a blend of rums produced in Barbados, Mauritius and the Fiji Islands, 40% ABV
  • Launched nationwide in the US in April
  • SRP of US$44 per 75cl bottle

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