With SXSW London just days away, Cygnet, the world’s most luxurious gin founded by best-selling classical artist Katherine Jenkins OBE and artist and social-impact filmmaker Andrew Levitas, has been unveiled as the exclusive gin sponsor of the festival’s much-anticipated UK debut, running from 2–7 June 2025 across Shoreditch, East London.
Cygnet represents a meeting of art, craft and purpose. Their shared vision, to redefine the gin experience, aligns seamlessly with SXSW’s mission to champion bold ideas, cultural conversation and boundary-pushing creativity.
This prestigious partnership will see Cygnet’s award-winning serves available at key venues including Shoreditch Electric, Shoreditch Town Hall, Shoreditch Church, and Truman Brewery, setting the tone for a week where innovation meets indulgence.
In the heart of the Shoreditch Electric Courtyard, the Cygnet activation will invite festival-goers to experience the Cygnet 2 Sip Martini, a refined, small-format serve that distils luxury into a moment to sip and savour. Whilst there, guests will also have the exclusive opportunity to purchase a limited-edition, personalised SXSW decanter of Cygnet 22, a beautifully crafted memento of SXSW London landmark launch.
As SXSW London welcomes a global cast of creative visionaries Cygnet Gin will be toasting to progress, artistry, and the enduring power of craftsmanship and creativity. As the exclusive gin sponsor Cygnet will also be crafting cocktails during Protein Studios’ private viewings, where some of the festival’s most intimate and influential gatherings will pair cutting-edge art with exquisite martinis.
With recent gold wins at both The World Spirits Awards 2025 and the San Francisco World Spirits Competition, Cygnet continues to set the benchmark for luxury gin. More than a spirit, it’s a statement, of craft, creativity and culture.
