Ukrainian vodka producer Nemiroff has signed an agreement with Germany’s Gebr Heinemann for the higher-end Lex extension of its namesake brand.
Lex By Nemiroff will be available in its 1-litre bottle format at the global travel retail operator’s outlets worldwide, “with strong early visibility in Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania and Turkey”. The tie-up kicked off this week with a pop-up tasting experience at Hamburg Airport, Heinemann’s home city.
In August and September, the vodka will be the subject of an activation at Munich Airport in time for Oktoberfest. Further promotions are planned for Lex throughout this year and into early 2026 in Vienna, Baku, Almaty and Istanbul, finishing with a tasting pop-up at Frankfurt Airport in February and March.
“This partnership with Gebr Heinemann is more than a listing – it’s a gateway to the world for Lex by Nemiroff,” said group CEO Yuriy Sorochynskiy. “It embodies our … ambition to bring Ukrainian excellence to the global stage.”
Last month, Nemiroff partnered with German spirits producer Hardenberg-Wilthen to expand the brand’s presence in the latter’s domestic market.
