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This week’s new spirits launches – 1-5 April 2024

Intel Reporter
Last updated: 05/04/2024 at 4:27 PM
By Intel Reporter
5 April 2024
5 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 1 April.


Bottle of Templeton Fortitude Bourbon
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Beam Suntory’s On The Rocks Blue Hawaiian RTD

  • Premix cocktail, featuring Cruzan rum as its base, 20% ABV
  • On sale from this week across the US for a limited – albeit unspecified – period
  • SRP not immediately available, on sale in 37.5cl bottles
Bottle of On The Rocks Blue Hawaiian
Beam Suntory's nine-strong On The Rocks portfolio has a new addition, although only for a limited time

Proximo Spirits’ 1800 GuachiMonton tequila

  • Tequila, añejo, matured for “a minimum of” 12 months in American and French oak barrels then finished for an unspecified period in casks previously used for an orange tequila liqueur, 40% ABV
  • Rolling out to the US this week, debuting in California and Texas
  • SRP of US$159.99 per 75cl bottle
Bottle of 1800 GuachiMonton tequila
The latest extension of the 1800 tequila brand takes its name from the Los Guachimontones UNESCO World Heritage site in Jalisco

Playboy Spirits’ Play Hard vodka-based RTD

  • RTD, vodka-based, initial line-up comprises Apple Prickly Pear, Grapefruit Yuzu, Mango Dragon Fruit and Pineapple Passion Fruit, all 4.5% ABV
  • Available from this week in Illinois, adding to Florida for the brand’s US presence
  • SRP of $24.99 per eight-35.5cl-can variety pack containing two of each flavour
One can of each flavour of Play Hard vodka seltzer
The Illinois expansion coincides with Play Hard becoming the official RTD sponsor of baseball team the Chicago White Sox

Ole Smoky Distillery’s Ole Smoky Tennessee Straight Bourbon Whiskey

  • American whiskey, straight bourbon, Tennessee, aged for four years, 40% ABV
  • Expanding nationwide across the US from this week following its debut at Ole Smoky’s distilleries in June
  • SRP of $35 per 75cl bottle
Bottle of Ole Smoky Tennessee Straight Bourbon Whiskey
Tennessee-based moonshine distiller Ole Smoky is extending the reach of its namesake bourbon expression nationwide

Blacklisted Brandy

  • Brandy, Serbia, range comprises Aged Heirloom Plum, Heirloom Apricot, Heirloom Pear and Heirloom Quince. All 40% ABV except Aged Heirloom Plum, which is 50% ABV
  • On sale to US consumers from this week through the brand’s website as well as in the on- and off-premise channels in California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Louisiana, New Jersey, New York, Oklahoma, Texas and Wisconsin
  • SRP of $69.99 per 75cl bottle for the aged plum iteration, $59.99 each for the other three flavours
Four expressions of Blacklisted Brandy
Aged Heirloom Plum [left] has been matured for between 18 months and seven years in Serbian oak barrels. The three sibling iterations have spent six months in stainless steel vats

Monin’s Le Concentre de Monin Ginger cocktail concentrate

  • Cocktail concentrate, ginger flavoured
  • On sale in the UK from next month
  • SRP of GBP11.99 (US$15.10) per 70cl bottle
Bottle of Le Sirop de Monin Ginger cocktail syrup
Monin has turned its attention to the concentrates side of its namesake porfolio with an additional flavour for the UK

Halewood Artisanal Spirits’ Dead Man’s Fingers Blue Raspberry Tequila Cream Liqueur

  • Cream liqueur, tequila-based, 15% ABV
  • Extending beyond its current domestic footprint to the global travel retail channel in the UK throughout this year
  • SRP not immediately available, on sale in 70cl bottles
Bottle of Dead Man's Fingers Blue Raspberry Tequila Liqueur
Dead Man's Fingers, which debuted as a rum brand, has continued its expansion into the tequila category with this flavoured cream liqueur

King Car Group’s Kavalan Triple Sherry Cask Taiwanese single malt

  • Whisky, single malt, Taiwan. Contains spirit that has been matured for an unspecified period in ex-oloroso, -Pedro Ximénez and -moscatel casks, 43% ABV
  • Released nationwide in the US this week
  • SRP of $99.99 per 75cl bottle
Bottle of Kavalan Triple Sherry Cask

Gordon & MacPhail’s Mr George Legacy 2024, 65-year-old single malt

  • Scotch whisky, single malt, liquid sourced from Glen Grant Distillery in Speyside, 65 years old, 56.5% ABV
  • Available online for worldwide delivery from this week
  • SRP of GBP7,000 (US$8,815) per 70cl bottle, limited to 376 units
Bottle and box for Gordon & MacPhail's Mr George Legacy 65-year-old single malt
The latest bottling from Gordon & MacPhail's 'Mr George Legacy' series - the company's fourth - comprises a single first-fill sherry butt that was filled in 1958

Infinium Spirits’ Templeton Fortitude Bourbon

  • American whiskey, straight bourbon, Iowa, aged for an unspecified period in first-fill American oak barrels, 46% ABV
  • Released in the US this month as well as in “select” international markets
  • SRP of $39.99 per 75cl bottle
Bottle of Templeton Fortitude Bourbon
The corn used by Templeton Distillery for its new release has been sourced from farms within 15 miles of the company's production facility

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