‘This is a marathon, not a sprint; you don’t run a race looking to your side or behind you’ – Aplós co-founder David Fudge speaks to Global Drinks Intel – Part II

In the second part of Global Drinks Intel's interview with the co-founder of functional non-alcoholic spirit Aplós, David Fudge shares his thoughts on the potential for non-alc in the years to come and whether the trends in alcohol today are cyclical or structural in their nature. Head here for the first part of this interview What’s the size of Aplós today?So, last year, we sold north of 100,000 cases. In 2026, we hope to double that and get close to 250,000 cases. We’re available nationwide in the US through our seven distributor partners.