The co-founders of Commercial Spirits Intelligence, Duncan McFadzean and Martin Purvis, take a look into the future and make some predictions as to what the coming year may bring for spirits.
A year of two halves
We think 2024 will be a year of two different halves. The next six months look like they will continue to be challenging for consumers. Drinking less in January is here to stay and the cost pressures on household budgets will bite in Q1 long after the Christmas excess has faded. We think this tough economic pattern will persist globally into mid-year. As 2024 progresses, we hope
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
