The North American arm of Diageo has lined up a packaging update and marketing push for Smirnoff Ice in the US.
The flavoured malt beverage extension of the group's flagship vodka brand will be the subject of a refresh as well as an activation fronted by comedian Trevor Noah. Seven TV ads have been created, featuring Noah and "social media star LeJuan James, DIY home & lifestyle influencer Kayla Simone and attorney & personal finance expert Erika Kullberg". The campaign will highlight Smirnoff Ice's popularity in the late 1990s and early 2000s.
While Diageo North America said the
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
