Smirnoff Ice is also the 'official malt beverage' of the US version of the reality…
The new initiative follows 2023’s ‘We Do We’ marketing campaign for Smirnoff.
The 'Sunsurance' competition will begin by paying up to US$50,000 to participants.
'Campaign research revealed a growing consumer pushback against overly polished perfection.'
Vodka remains the largest spirits segment in North America, but it isn't resting on its…
Diageo has announced the "biggest platform shift in more than a decade" for vodka flagship…
The North American arm of Diageo has lined up a packaging update and marketing push…
Diageo is looking to leverage the cocktails-at-home and coffee trends through a worldwide tie-up for…
Diageo has unveiled a set of activations in the US for Smirnoff to leverage the…
Diageo is utilising its Smirnoff vodka brand to front a responsible-drinking activation in the run-up…
